Welcome a new brand to the skin care market: Family Dermatology, a POV client reaping the benefits of its sizable presence.
When Family Dermatology first approached POV, the business was officially called Paula Nelson M.D. & Associates ? although its seven locations had several different names. After soul searching and research, it adopted the Family Dermatology name and a supporting tagline, ?Healthy, beautiful skin for a lifetime.? POV also developed a new Web site for Family Dermatology.
The re-branding of the practice is about much more than a new tagline and Web site, however. The new brand has given the practice a new sense of purpose that people can quickly grasp. Family Dermatology is medicine with a mission: to provide trusted skin care for patients of all ages and at all stages of life.
