A worldwide profile: Building the Worldspan brand
Result: The travel technology powerhouse Worldspan has built more than worldwide brand awareness. They’ve established brand equity. Reason: The company’s leadership created a strong identity for Worldspan and is presenting that identity – and delivering its brand promise – in ways that are consistent and compelling.
How we did it: Following a leadership change at Worldspan, the company issued an urgent request: Develop a new logo in three weeks. POV’s five-year relationship with Worldspan – and our round-the-clock creative effort – led to a new identity that conveyed strength and forward movement. Then, POV teamed with strategic partner, Patrick Davis Communications to help Worldspan fully define its brand position of innovation and launch that position throughout the company, all over the world.
"These guys understand the customer better than anyone out there. I don't do anything – anything – here visually without Point of Vision by my side."