Powerful identity: The making of Valeo Software

Result: Interactive Professional Software now has a new name – Valeo – and a corporate identity that projects an image of agility and speed. Just like its software.

How we did it: Point of Vision consulted with IPS, conducted exhaustive research and finally identified Valeo, a name with Latin root that means "to have power." Next, we designed a corporate identity program that’s precise, contemporary and intelligent – qualities that are hallmarks of document automation, Valeo's business. We then worked with a photographer and writer who helped us further define the identity through dynamic, sweeping imagery and a tagline, Your best work every time. We extended the new identity to software packaging, marketing collateral and a Web site.