The look of luxury: Eliciting the Tech Homes experience
Result: Just months after switching to a Web site and sales collateral designed by POV, Tech Homes increased its Web traffic and sales closings by 50 percent.
The client: Tech Homes, Inc., a small business that designs and installs high-end home electronic systems including home theaters, security systems and smart-house technology. Tech Homes’ customers include builders of prestige homes and high-class homeowners with a penchant for top-of-the-line electronics.
How we did it: POV recognized that Tech Homes’ materials needed a sophisticated, refined look to appeal to its upscale target market. The company also needed messaging that expressed the advantage of working with Tech Homes instead of a competing home electronics company.
POV designed a pocket folder for sales information using warm colors and serene images to depict the comfortable experience of using a Tech Homes system. POV added a tagline to sum up the way Tech Homes could transform a customer’s house into a personal haven: The things you watch. The music you like. The way you live.
POV repurposed the cover of the folder to create the home page of Tech Homes’ new Web site, bringing a consistent look to the two sales channels.
Through in-depth discussions with Tech Homes President Jeff Braddock, POV pinpointed where Tech Homes beat the competition: Its expertise and careful attention to detail yielded better system performance and superior ease-of-use. POV built the Tech Homes message around this theme, offering multiple proof points that Tech Homes handles the details better than competing companies.
Tech Homes now has both a look and a message that resonate with its customers, and it’s paying off in improved leads and sales.
"Point of Vision has an incredibly versatile and creative staff. They helped us discover who we really are as a company and then masterfully created the visual representation of that discovery. We are so excited to have our collateral represent us so well."
