A dependable promise: Reinventing the identity of Intellinet

Result: Among technology business consultants, Intellinet now stands out by projecting a clear identity as the firm that can be counted on to keep its promises to customers.

What we contributed: In the summer of 2000, Intellinet turned to POV to help transform its identity. Working with brand research developed by Patrick Davis Communications, POV uncovered a key point of differentiation: Intellinet's methodology, people and values-based culture made it considerably more dependable than other Internet companies. This dependability position was underscored with a tagline developed by Patrick Davis: Promises kept. POV then developed a logo that communicates the dependability brand position, then carried out the identity through print, Web and environment.

"POV is much more than a team of talented designers. They met with our key people to understand who we are and what we represent, and then communicated our distinctive position visually. The identity they developed for Intellinet is more than a logo – it communicates the essence of who we are and what we stand for." – Frank Bell, CEO, Intellinet