Result: Colleges, businesses and organizations now readily identify the credible briefings and studies they receive periodically from the Atlanta Regional Council for Higher Education (ARCHE).
How we did it: ARCHE asked POV to help solve a puzzle. How could the organization revamp its publications to build an identity as a provider of trustworthy information? Working closely with ARCHE’s president and communications director, POV proposed eliminating the various names of reports and publications in favor of a single identity: ARCHE Findings. POV then created a uniform visual identity for reports large and small, resulting in one family of credible communication.
"You guys understand who we are and what we're trying to accomplish. I've never worked with a group of designers who think as much as you do."