Michael has served as a marketing, media and brand consultant to some of the most influential companies in the world for nearly a decade. His thoughtful and studied approach to the market has been used to launch new companies and to strengthen worldwide brands. With a specialization in media, he has been responsible for more than 1,000,000,000 consumer impressions as a result of his work.

His drive is borne out of the realization that to connect with today’s consumer requires a multi-channel and agenda-setting approach. Through the careful study of the new consumer, he is able to leverage brand and market position, affording businesses and not-for-profit organizations the opportunity to resonate and be heard in the competitive marketplace.

Passionate to go where business will be, not to where it was, he specializes in brand creation, media relations, public relations, grassroots tactics, new media and marketing with a specialization in operationalizing brands. He sees the creation of a brand as a starting point or foundation for all future efforts. Past work and expertise allows him to help pull the brand message through various channels, while pushing the agenda and platform to media and decision makers to gain acceptance or effect change.

Prior to becoming a consultant, he served as an award-winning journalist for the Associated Press, ABC News and NBC News. Mr. Sebastian holds multiple degrees from the University of Illinois, Champaign-Urbana and a Master’s degree from Columbia College.