Greg brings to his client engagements a unique perspective developed over many years of working arm-in-arm with some of the country’s leading creative agencies. His deep understanding of brand development and virtually every discipline of marketing and business communications makes him an invaluable member of Point of Vision’s senior strategy team.
Greg has served in senior brand innovation and marketing communication roles in a variety of corporate environments, including a highly ranked employee benefits consulting practice, a leading multi-national provider of travel technology and e-commerce, and a major airline. His more than 25 years of corporate experience include advertising, public relations, brand development, strategic messaging, conference and event planning, business theatre, client satisfaction research, collateral material development, print and video production, feature writing and speechwriting, newsletter and magazine publishing, affinity marketing, employee communications, and intellectual property management.
Currently Greg serves on the advisory board of Signup4.com, a strategic event and meeting management software firm that provides business intelligence to corporate and independent meeting planners and travel agencies.
Greg earned a bachelor’s degree in interpersonal communications from Ohio University and a master’s degree in business administration from Xavier University. He is a member of the American Marketing Association, the International Association of Business Communicators, and the Public Relations Society of America.