Point of Vision | Atlanta Brand Development | Atlanta Corporate Identity

A Brand Framework is a guide that helps everyone in your organization understand the essence of who you are, and what you stand for. By creating and sharing a Brand Framework, you can help everyone – from the receptionist to the CEO – to be a better ambassador for your brand.

To develop a Brand Framework, we work with you, your staff and your customers to arrive at your:

Brand position: In a nutshell, what you offer.
Brand promise: What people can count on you for.
Brand proof: Why people should trust you to deliver what you promise.
Brand messages: Key ideas to communicate, broken down for each important audience you reach.
Brand voice: The personality to express throughout your communication.
Brand appearance: The colors, symbols and images that represent you.

If you don't define who you are, someone else will. Point of Vision's Brand Framework creates a lasting guide for meaningful communication that's in line with your brand.

Corporate Identity Development

Your corporate identity consists of your logo and everything it appears on, from letterhead and business cards to shirts and vehicles. Point of Vision brings brand strategy to your identity package.

The right corporate identity distinguishes you from your competition. It is meaningful and unique, memorable and recognizable. And, in time, it can become a symbol of all that your brand stands for.

Unfortunately, many organizations choose their identity without giving thought to their brand. They simply find a color, logo or design that they like and adopt it as their look.

Point of Vision brings your brand back into the picture. We uncover who you are – the value, niche and personality of your company, product or event. Based on that critical information, we design a look that is truly yours. The process is as strategic as it is artistic, with a strong rationale behind the work.

Company, Product and Event Naming

The most important words for building your brand are the names you give your company, your product, your event, but the right name can be elusive.

In some creative agencies, naming has a mystical aura. Marketing magicians stare into their crystal balls, cast their spells, and wait for lightning to strike, yielding the divine inspiration for the perfect name.

Not at Point of Vision. We take a rational approach to naming. We look at who you are, what you do, and the qualities you want to portray. From there, we develop a list of potential names that reflect your brand.

Creativity is essential in developing a distinct name. But just as important are practical matters such as copyrights, trademarks and URL availability.

POV brings the creative and the practical together to deliver names that speak volumes in just a word, allowing you to make a first impression that lasts.